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My Resume

PROFESSIONAL ​INFO​​

I've been writing for media more than 30 years, always aiming to serve the client well.  These days, I teach a new generation the art of media writing, often using my own freelance work as classroom examples. My early background is in television, and I know effective writing transcends any specific medium.  I'm low on ego, and my skin is pretty thick. A quality final product that serves the client's goals matters most. Feed me the important facts, and let me do my thing. Here's a look at my career path. 

WORK EXPERIENCE​​

January 2010 - Present

Freelance Writer

Ongoing projects for local, regional, and international clients include Website Copy, Social Media Posts, Radio & TV Commercial Campaigns, Magazine Articles, Print Collateral, Press Releases, Blogs, Branding Slogans, Concept Development.  Much work in conjunction with an area ad agency.  Client list includes a Harley dealership, furniture stores, attorneys, factories, pool distributor, education systems, food services, construction, hospitals, funeral homes.

January 2010 - Present

Instructor, Tri-County Technical College

Courses I teach in the Media Arts Production Program include:

  • Writing for Media Production - Commercials, press releases, promos, web copy

  • Journalism for Media - News story writing, prioritizing stories in newscasts 

  • Interview & Discussion - Light, sound, camera and questioning techniques for short student-produced documentaries

  • Lighting Fundamentals - Operation and placement of studio lights and reflectors for photos and video

  • Media Ethics - Legal and moral standards in media creation and marketing

January 2005 – December 2009

Television Station Manager, Greenville Technical College

As part of the College Marketing Department, created and supervised production of original programming for the college TV station.  Programs promoted the college's education divisions and fields of study, enrollment and financial aid, continuing education, community outreach and business partnerships.  Also produced a monthly program in conjunction with USC Upstate that aired on South Carolina Educational Television.  Loved it.  Budget cuts broke up the band.

2003-2004

Creative Services Manager, Charter Media

Managed Local Origination cable channel programming and staff in SC, NC, and GA regional offices. Supervised live sports productions with a remote truck and did some commercial production.

1988-2002

WHNS Fox Carolina

Positions included Commercial Producer, Promotion Producer, Promotion Manager, Director of Programming and Operations.  Launched the first 10 PM newscast in the Greenville/Spartanburg/Asheville market. Managed the station's branding message and promotional campaigns.  Supervised promotion, news production and master control staffs, as well as their budgets.

Before that...

WCYB-TV, Outdoor Ad Sales

Master Control Operator, News Videographer and Commercial Producer at the NBC station in Bristol, VA. Straight out of college, I sold billboards in the East Tennessee/Southwest Virginia area. Not really my thing, but I learned a lot.

SKILLS

  • Concise Copy Writing for Various Short- and Long-Form Media

  • Marketing Concept Development/Execution

  • Building Beneficial Client Relationships

  • Brand Creation and Management

  • Creative Team Supervision

  • Media Production Techniques

  • Classroom Media Instruction

EDUCATION

May 1984

Bachelor of Science 
The University of Tennessee, Knoxville
Major in Communications, Minor in Advertising
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